$0 to +$1M ARR: Ben Keller's Journey to Grow Propify into the Go-To API for PropTech Startups
In this episode of The Venture-Scale SaaS Operator, Ben Keller talks about Propify, a property management software company that provides a single API for integrating with multiple property management systems, making it easy for companies to build and launch integrations without having to spend months or years developing them themselves. He also talks about Propify's vision of unlocking the potential of rich data in real estate, balancing the pursuit of unicorn status with responsible growth, and the importance of having a supportive network, both personally and financially, for founders.
Tune in to learn more about:
~ Strategies for navigating the complexities of integrating with fragmented real estate systems
~ Ben's insights on prioritization and ruthless decision-making in the startup world
~ The significant role of outbound marketing and LinkedIn connections in client acquisition
Timestamps:
- (00:00) - Intro
- (00:29) - Problem Propify Solves
- (01:26) - Typical Buyer Profile
- (02:45) - Propify as Middleware in the PropTech Ecosystem
- (04:21) - The Founding Story
- (06:08) - Experience in Y Combinator
- (07:38) - Unicorn Path and Mentality
- (10:02) - Decision to go for Unicorn Status
- (13:02) - Client Acquisition Tactics
- (17:12) - Lessons as a Former Product Manager
- (18:28) - Habits to Stop as a Founder
- (20:54) - Big Vision for Propify
- (22:04) - Outro
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On LinkedIn: https://www.linkedin.com/in/ben-keller-24309644
Mentioned In The Episode
Propify - an API to Integrate with Property Management Systems
ReactSquad.io - React.js Agency for Startups
EarlyNode
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Nikolas Chapoupis
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On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
Creators and Guests
