Building a Startup During Lockdown: Julio Martinez on Abacum, Y Combinator & More

In this episode of The SaaS Operator Podcast, we dive deep with Julio Martinez, the founder of Abacum, an innovative platform changing the game for finance teams in mid-market companies. Julio discusses the launch during the unpredictability of COVID-19 and takes us through the highs and lows of building Abacum from the ground up.

Tune in to learn more about:
~ The challenges of launching Abacum amid the COVID-19 pandemic.
~ The pivotal role of user research in shaping Abacum's product-market fit.
~ Julio's approach to building a robust sales and marketing strategy.

  • (00:00) - Intro.
  • (00:28) - Identifying the Problem and Market Opportunity.
  • (02:43) - The founding story of Abacum and how it got off the ground.
  • (05:20) - Acquiring the first customers through networks.
  • (06:41) - Funding journey of Abacum from angel investment to VC rounds.
  • (08:47) - Impact and advice from Y Combinator.
  • (13:07) - The team size and structure post-series A.
  • (13:53) - Organizational structure and the split among different teams.
  • (15:41) - Go-to-market strategy for Abacum.
  • (16:32) - The structure and cooperation between the marketing and sales teams.
  • (18:45) - Challenges and "war stories" from the early days.
  • (21:01) - Learning from hiring mistakes and refining the hiring process.
  • (23:48) - Importance of founder's gut feeling in the hiring process.
  • (25:05) - Vision for Abacum in the next five years.
  • (26:34) - Where to find Julio Martinez and Abacum online.

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Mentioned In The Episode
Abacum - Financial Operations Automation Tool for Businesses. - React.js Agency for Startups

Nikolas Chapoupis


Creators and Guests

Nikolas Chapoupis
Nikolas Chapoupis
Founder of EarlyNode & (React Agency for SaaS Startups)
Building a Startup During Lockdown: Julio Martinez on Abacum, Y Combinator & More
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