The SaaS Operator Podcast

In this episode of The Venture-Scale SaaS Operator, Eric Byres talks about aDolus, a cybersecurity company dedicated to detecting counterfeit and malicious software components, safeguarding the integrity of critical enterprise applications. He shares aDolus' approach to navigating the challenges of the slow buying cycle in the industrial cybersecurity market and the impact of regulatory pressures on customer decisions

~ How Eric generates inbound leads through educational conferences

~ Eric's unique approach to integrating engineers into the sales process

~ The importance of budgeting for unforeseen costs as your company grows

• (00:00) - Intro
• (00:29) - Significance of the Product's Name and the Problem It Solves
• (01:43) - Typical Customer for the Product
• (03:11) - Challenges of the Buying Cycle in the Cybersecurity Industry
• (05:16) - Sales Team Structure
• (08:37) - Generating Inbound Leads through Conferences and Website
• (10:26) - Selecting Conferences and Measuring ROI
• (11:52) - Company Size and Team Structure
• (13:23) - Raising Funding and Future Plans
• (16:09) - Lessons Learned from Experience
• (19:39) - Outro

 

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On LinkedIn: https://www.linkedin.com/in/ericbyres

On Twitter: https://twitter.com/aDolus_Inc

aDolus - Cybersecurity Company for Critical Systems

ReactSquad.io - React.js Agency for Startups

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