The SaaS Operator Podcast | How to find Product-Market Fit and Build Marketing Funnels,with Richard Purcell (ex-Founding Member at Ocurate)

How to find Product-Market Fit and Build Marketing Funnels,with Richard Purcell (ex-Founding Member at Ocurate)

August 7, 2023 / 27:10/E16

In this episode of The Venture-Scale SaaS Operator, Richard Purcell joins us to talk about the power of Real-Time LTV in marketing and how Ocurate can help brands predict their Real-Time LTV.

Tune in to learn more about:

~ How to know when you’ve found product-market fit?

~ How to navigate the VC-backed path nowadays?

~ Best way to build a marketing funnel in 2023.

Timestamps

(00:00) - Intro
(00:30) - What problem does Ocurate solve?
(02:43) - What's a typical Ocurate customer looks like?
(03:30) - How do they identify customers and get their attention?
(09:10) - How Ocurate's ambassador program works?
(12:42) - What's the process of finding product-market-fit?
(17:07) - How Ocurate spun-off an idea from another company?
(19:34) - Funding raised by Ocurate & navigating the current rough VC-backed path.
(21:36) - Team structure at Ocurate.
(22:33) - How to build a good business funnel nowadays?
(23:40) - How Ocurate experiments with their marketing campaigns?
(25:25) - Big vision for Ocurate.
(26:44) - Outro