The SaaS Operator Podcast | Making SaaS Content Marketing Easy with Sukhpal Saini, founder of EngyneAI

Making SaaS Content Marketing Easy with Sukhpal Saini, founder of EngyneAI

March 27, 2024 / 30:36/E62

In this episode of The SaaS Operator Podcast, we're thrilled to have Sukh Singh, the co-founder and CTO of Engyne.ai. He shares his journey and insights into building a B2B SaaS platform aimed at revolutionizing SEO and content marketing for startups.

Engine.ai automates the process from keyword research to content publication and analytics, ensuring technical SEO success out of the box. Sukh's story also touches on personal growth, the importance of sales skills for technical founders, and the strategic decisions behind bootstrapping and product pricing models.

Tune in to learn more about:

~ Marketing & Sales as a technical founder.

~ The role of AI in simplifying SEO and content marketing.

~ The importance of customer engagement in finding the product-market fit.

Timestamps:

(00:00) - Intro
(00:29) - What is EngyneAI and how it helps with SaaS content marketing.
(01:47) - Deciding between product bundling and unbundling.
(05:07) - How Engyne uses AI to help early-stage startups with content marketing?
(07:43) - How Sukh learned marketing and sales as a technical founder.
(13:44) - What marketing channels does Sukh use and his targeted cold email strategy?
(17:39) - How Sukh uses customer feedback to improve Engyne.
(23:37) - Financial strategies and bootstrap funding.
(25:47) - Reflections and learnings from the past year.
(27:43) - Building MVP and making a first sale.
(29:43) - Where to find Sukh and Engyne.ai online.
(30:14) - Outro