The SaaS Operator Podcast | Marketing for tech founders, fundraising in 2024, and more with Ivan Maryasin, founder of Monite

Marketing for tech founders, fundraising in 2024, and more with Ivan Maryasin, founder of Monite

April 5, 2024 / 29:30/E64

In this episode of The SaaS Operator Podcast, we sit down with Ivan Maryasin, founder of Monite, a groundbreaking platform that's reshaping the world of B2B finance by enabling platforms like vertical SaaS providers, B2B neo-banks, and payment providers to evolve into finance super apps.

Tune in to learn more about:

~ Realistic approach to fundraising in current market conditions.

~ Marketing insights and strategies for technical founders.

~ Freelance vs. in-house teams.

Timestamps:

(00:00) - Intro
(00:30) - How Monite helps B2B startups become finance super apps?
(02:04) - Target audience and market strategy for Monite.
(03:54) - Why Monite went for account-based management over PLG.
(05:25) - Monite’s market strategy and customized messaging for different verticals.
(09:47) - How Monite’s marketing team executes their strategy.
(11:47) - Ivan’s plan to refine sales with account-based marketing strategies.
(13:49) - Tech team structure of Monite and their international expansion.
(15:47) - Sales and marketing structure of Monite.
(20:15) - The challenge of fundraising in current conditions.
(25:32) - Benchmarks to raise Series A in 2024.
(26:37) - Essential marketing strategies and insights for technical founders.
(29:06) - Outro