Sales-led vs Product-led, Upselling Team, and Much More with Daniel Melkersson of PinMeTo
In this episode of The Venture-Scale SaaS Operator, Daniel Melkersson shares his decade-long story of building PinMeTo, a unique “upselling” team, and getting to more than $5M ARR.
Tune in to learn more about:
~ How much to charge to become a sales-led company?
~ A unique upselling team within a sales team.
~ What to look for in a sales person?
Timestamps
- (00:00) - Intro
- (00:29) - What problem does PinMeTo solve?
- (02:23) - How did Daniel find the problem to solve?
- (08:55) - Why is PinMeTo a sales-led and not product -led?
- (12:34) - How much you can charge to go Sales led?
- (14:14) - Hiring first salesperson.
- (15:40) - Unique Team structure of PinMeTo Sales team.
- (24:10) - Why Daniel went from being CEO to a Board Member.
- (26:55) - Outro
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Follow Daniel Melkersson
On LinkedIn: https://www.linkedin.com/in/danielmelkersson
On Twitter: https://twitter.com/danielmelker
Mentioned in the Episode
PinMeTo - Daniel’s Current Startup
ReactSquad.io - React.js Agency for Startups
EarlyNode
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Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
Creators and Guests
