The SaaS Operator Podcast | 0-6M Videos Delivered, How Andrew Horn Grew Tribute to Help Companies Cultivate Appreciation

0-6M Videos Delivered, How Andrew Horn Grew Tribute to Help Companies Cultivate Appreciation

October 2, 2023 / 29:32/E25

In this episode of The Venture-Scale SaaS Operator, Andrew Horn talks about Tribute, a media platform that makes it easy to create and share personalized video montages for any occasion. He shares the challenges and opportunities of transitioning from a B2C startup to a SaaS business, the importance of building a strong product-led growth strategy, and how he uses rituals to create a positive and productive company culture.

Tune in to learn more about:

~ How to measure the impact of employee recognition programs

~ How to build a culture of appreciation and gratitude in the workplace

~ How to use technology to create more meaningful employee experiences

Timestamps:

(00:00) - Intro
(00:30) - Problem Tribute solves for its customers
(03:03) - Transitioning from a B2C startup to a SaaS business
(05:03) - Fine-Tuning Messaging for Enterprise Clients
(08:05) - Importance of building a strong product-led growth strategy
(10:19) - Using rituals to create a positive and productive company culture
(11:19) - Specific rituals implemented at Tribute
(14:25) - Advice for new managers on building team rituals and showing appreciation
(24:41) - The Power of Permission
(25:49) - Andrew's vision for Tribute as the Hallmark of the digital age
(28:35) - Creating a Code for Listeners
(29:12) - Outro